Director of Marketing and Communications
The Director of Marketing and Communications will provide leadership and strategic oversight in managing YWCA Kalamazoo Marketing Strategies through racial and gender equity lens. The Director of Marketing and Communications will supervise the Public Relations Coordinator and ensure that narrative change and storytelling align with the YWCA Kalamazoo’s broader marketing strategy. These efforts are but are not limited to deliberate planning, goal setting, and the development of brand identity, awareness, and online reputation for the entire agency. The Marketing & Innovation Lead will leverage their experience with digital campaigns, website development, and social media for content and reputation management that scales impact and outreach, with an anti-racist analysis.
The successful candidate is a creative individual that is highly motivated and ready to deliver innovative content that is cutting edge. The candidate must have an analysis of racial and gender equity and the importance of representation of truth-telling in media. Additionally, they have an accomplished record of supervision, content development, evaluation, and project/event management.