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Marketing and Innovation Lead

The Marketing & Innovation Lead will provide leadership and strategic oversight in managing YWCA Kalamazoo Marketing Strategies through a racial and gender equity lens. The Marketing & Innovation Lead will supervise the Communication Coordinator and ensure that narrative change and storytelling align with YWCA Kalamazoo’s broader marketing strategy. These efforts are but are not limited to deliberate planning, goal setting, and the development of brand identity, awareness, and online reputation for the entire agency. The Marketing & Innovation Lead will leverage their experience with digital campaigns, website development, and social media for content and reputation management that scales impact and outreach, with an anti-racist analysis.

The successful candidate is a creative individual that is highly motivated and ready to deliver innovative content that is cutting edge. The candidate must have an analysis of racial and gender equity and the importance of representation and truth-telling in media. Additionally, they have an accomplished record of supervision, content development, evaluation, and project/event management.

Kalamazoo, MI

Brief Description

The Marketing & Innovation Lead will provide leadership and strategic oversight in managing YWCA Kalamazoo Marketing Strategies through a racial and gender equity lens.

Job Responsibilities

Social Media:

  • Proactively monitor social media trends and daily news to respond to national/local events and conversation
  • Post to social media regularly (Facebook, Twitter, Instagram)
  • Engage social media audience by interacting on posts and with followers
  • Leverage ads to promote content and increase audience reach
  • Be available outside of traditional work hours to react in real-time to current events
  • Have solid knowledge of search engine optimization (SEO), keyword research and Google Analytics
  • Keep current on new innovations and tools available across social media platforms
  • Stay informed of new digital marketing trends.


  • Develop and update website content as appropriate and with input from leadership and program staff
  • Work with team members and others to create and deliver organizational messaging

Content and Design

  • Work in collaboration with leadership and program staff to create and design brochures, flyers, annual report and other marketing materials that reflect the YWCA’s mission and our role in the community
  • Enforce organizational brand (logo, colors, etc)
  • Oversee outside and contracted vendors for graphic design, printing, or other projects
  • Maintain the inventory of marketing materials for distribution, including reordering when needed
  • Oversee the purchase of “swag” marketing materials
  • Perform other duties as assigned.

Event Management

  • Brainstorming and implementing event plans and concepts
  • Handling budgeting and invoicing
  • Liaising and negotiating with vendors
  • Handling logistics i.e. obtaining permits, running technology needs, etc
  • Updating senior management
  • Managing branding and communication
  • Developing event feedback surveys
  • Handling post-event reports


  • YWCA location- Cornerstone Building: 405 W Michigan Ave. Kalamazoo, MI 49007
  • Off-site location (meetings occur at community based organizations, other associations in Michigan); Promotional events; Networking events; Community Engagement events, etc.
  • Potential outdoor events
  • Actions: Sitting, standing, kneeling, bending, some lifting
  • Occasionally required to stand
  • Occasionally required to walk
  • Continually required to sit
  • Continually required to utilize hand and finger dexterity
  • Occasionally required to climb, balance, bend, stoop, kneel or crawl
  • Continually required to talk or hear
  • While performing the duties of this job, the noise level in the work environment is usually quiet. Event environment is typically busy and noisy.
  • The employee must occasionally lift and /or move more than 20 pounds.
  • Specific vision abilities required by this job include: Close vision; Distance vision; Color vision; Peripheral vision;
  • Specialized equipment, machines, or vehicles used: Frequent driving to and from meetings in the community

Education requirements, certifications, work experience

  1. Bachelor’s degree in communications, marketing, public relations or similar field. Master’s degree preferred.
  2. Three years of professional experience, preferably in marketing, public relations and event management, through a racial and gender equity lens.
  3. Eagerness to elevate their professional experience in creating innovative and cutting edge content.
  4. Ability to plan and coordinate special events programming.
  5. Proficient in Microsoft Office, Google docs, desktop publishing tools, website platforms (WordPress preferred), Mail chimp, Adobe Creative Cloud software and other electronic platforms.
  6. Demonstrated ability to facilitate complex relationships.
  7. Demonstrated skill to handle multiple marketing needs of the agency, at any given time.
  8. Familiarity with videography and production preferred.
  9. Must have strong grammar and communication skills, both written and verbal.


  1. Familiarization with YWCA Personnel Policies and Mission.
  2. Appropriate training and in-service which will occur during employment.
  3. Eliminating Racism Workshop, Gender Equity Training.


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